To generate new enthusiasm in an event that had begun to get tired, we left the traditional black-tie experience in exchange for a fun, creative, casual evening on the floor of the Northern Illinois University Convocation Center. From the collegiate feel collateral and exceptional interactive guest experiences, guests were fully immersed in this basketball themed event to gear up for March basketball including live streamed basketball, a pop a shot tournament revenue enhancer, a 10K half court shot. Recognition on the Jumbotron center hung scoreboard, as well as the end wall boards, thrilled event sponsors!
Due to it’s incredible popularity, we opted for Kish Madness 2.0- Catch the Replay for an additional year. To keep the familiar, but make the replay event fresh, the second year switched up the floor plan, added SNL Style cheerleaders and a Tap Room Sports Bar setting on the floor.
